Friday, August 28, 2015

Advanced Photoshop Tutorial: Energy Sphere


Advanced Photoshop Tutorial: Energy Sphere

Follow the step-by-step instructions below and try to recreate this ENERGIZING tutorial!
Before we start, save this image that we’ll be using for the tutorial on your computer.
shutterstock_210532471
Step 1 – Crop (C) the lower part source image as seen on the image below, and adjust its Hue/Saturation (Ctrl+U – Hue: 1, Saturation: -52, Lightness: 0) & Curves (Ctrl+M – Output: 0, Input: 18) settings.
es1
Step 2 – Create a new layer (Ctrl+Shift+N) and draw a swoosh-like path between the image’s hands using the Pen tool (P).
es2
Step 3 – While the Pen tool is still active, do the following steps: Right click > Stroke Path > Tool: Brush > Check Simulate Pressure box > Click OK > Press Enter. Prior to those steps, you need to set up your brush tool (B) to achieve the blurry effect. Press F5 to open the brush setting window. Select a feathered (#25) brush tip shape and check the Shape Dynamics and Smoothing boxes. Use #9ef8fb for the brush fill and match the brush size as seen on the image below.
es3
Step 4 – Select the swoosh path’s layer and then go to Filter > Blur > Gaussian Blur >  OK. Duplicate the layer (Ctrl+J) and set its Opacity to 20%. To add more light effect, create a new layer and apply a feathered brush in #9ef8fb fill color to the areas indicated on the image below.
es4
Step 5 – Now what we would like to do is put some of the light behind the hand. Use the pen tool to path and duplicate a part of the hand. Put the layer on top of the light and use the Eraser tool (E) to remove some areas of the hand to make it look like some light is passing through.
es5
Step 6 – The next thing we’ll have to do is the lens flare effect. Create a new layer on top of all layers and fill it with black using the paint bucket tool (G). Go to Filter > Render > Lens Flare >  OK. Set the layer’s blending mode to Color Dodge and Opacity to 95%. Erase some areas of the lens flare by using a layer mask.
es6
Step 7 – Create more swoosh paths in different layers just like we did on steps 2 and 3. This time we want to do a little variation so we’re gonna add the following layer styles:
Gradient Overlay
Blending Mode: Normal
Opacity: 100%
Style: Linear (Align with Layer)
Angle: 90
Scale 100%
Outer Glow
Blend Mode: Screen
Opacity: 100%
Noise: 0%
Technique: Softer
Spread: 0%
Size: 9px
Range: 59%
Jitter: 93%
es7
Step 8 –  Download these free smoke brushes. Use one of the brushes in the set to create a smoke-like effect on the hands. Using the erase tool, remove some parts of the smoke as seen on the image below.
es8
Step 9 – Create a new layer and using the brush tool, apply a #9de9e1 brush at 20% Opacity to the skin of the male image. Change the layer’s blending more to Color — you will see a slight change in the skin tone as it imitates the reflection of light.
es9
Step 10 – For the final touches, create another new layer and fill it with black. Change the layer’s blending mode to Color Dodge. Using the brush tool, apply a white brush on the areas encircled on the image below to exaggerate the light effect.
es91
Final output:
TUTORIAL
Try applying what you’ve learned in this tutorial to your own photographs.

Happy Raksha Bandhan Contest & Weekend



Thursday, August 20, 2015

The elements of a good brochure design

The elements of a good brochure design

When you are a student in design school, designing brochures doesn’t sound like the most exciting task. Nevertheless, it can be a very interesting work if you are not working with brochure templates and let your creativity flow. In this post you’ll find a few things you should keep in mind to design better brochures.

Appropriate format

This is the very first step you’ll have to take when creating a brochure. You will usually discuss this with your client, so try to recommend the right medium for the message and type of product your client has to get across.
For example, a tri-fold or z-fold brochure will not be the best choice for luxury products that require lots of white space and big pictures. You will chose one of these narrow formats when you want to present documents that are easy to hand out.
Of course, it is better if you get creative with the format of your brochure. Nowadays many concert organizers create brochures that unfold into a poster. It makes it easy to send by mail, and practical to hang somewhere in the room to make sure the brochure stays visible all the time. The better looking the poster, the more people will hang it, so be artistic if you create this kind of poster.
Some common brochure formats.

White space

This may sound like dull advice, because it could be given for any kind of graphic design project, not only for brochure design. It is however important to remember to keep some well-balanced white space on your brochure for the sake of aesthetics and readability.
I will not go over how to use white space in your designs, I’ll just assume that you know how to do it as a graphic designer. The problem you will run into will probably be that your client doesn’t understand the importance of white space. In that case, check out that post I wrote previously on Designer Daily.
Example of white space from a brochure by Bluefish agency.

Quality printing

Design isn’t only about nicely layout pages, but also about the end physical product that people will hold in their hands. Brochure printing can sound quite boring, but if you know printing techniques well, it can seriously enhance your design.
Some of my favorite techniques, among others, are:
  • Letterpress: the inked (or not inked) parts are pressed into the paper, thus creating a nice look and feel.
  • Die Cut: irregular shapes created by cutting in the paper. It’s great to create some unusual effects.
  • Varnish: a varnish layer that adds a glossy effect, my favorites are partial varnishes.
If you want to learn more about printing techniques, I suggest that you read thisguide to printing techniques on Design Instruct.
The downside of most of these special printing techniques is certainly the cost. You will need to convince your client of the added value for his brochure if you want to use any of these.

Wise choice of colors

Again, this applies to most graphic design products, but the colors is the first thing that people will see on your brochure designs. Color conveys a lot more than just aesthetics, so it’s important to chose it wisely.
Unfortunatly, you will quite often not have much of a choice when picking colors, you’ll have to stick with the corporate identity guidelines of the company you are working for. Nevertheless, be very careful when chosing colors if you have total freedom in that matter. To become a bit better at picking colors, check out Johannes Itten’s book on color, it can be considered as the graphic designer’s bible about color.

Attention to typographic details

Most people who will take the brochure and read it will not notice if you kern the titles good or if your text is justified with perfect space between the words.
Some of the details you should pay specific attention to are: using ligatures, using thin spaces where appropriate, avoiding dumb quotes, avoiding widows and orphans. Of course there is much more to it, but I suggest you read a goodtypographic guide if you forgot about important typographic rules.
Typographic brochure by loretonoce.com.

Use the right paper

Paper is amazing. It can turn a boring design into something great. Try to convince your client to put some money on his brochure’s paper, because it’s well worth it.
Some of the high-end paper providers are:
Make sure that you get some samples to show your client, you must see and touch the paper to know whether you like it or not.

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Creative Logo Design